2-Day Media Spokesperson Training (BCOE-900MS)

2 Days
This module covers the fundamental principles of:

  • Preparing an organization to manage a crisis, its’ brand and reputation.
  • Managing and issuing the necessary communications required to handle any negative and unexpected events, especially in the speed of the internet world.
Workshop Synopsis
Media Handling Workshop During Crisis

  • Panic, unknown facts of the event or disaster and speed of action require prior preparedness – the ultimate essence that creates a stronger brand or destroys it.
  • Managing a crisis badly can take a lot of money and years to rebuild.
  • Prepare your organisation to manage a crisis and come out with a stronger brand, especially in the current VUCA environment.
  • What are the key ingredients or materials required to handle negative and unexpected events, especially in the speed of the internet world.

This 2 day-workshop covers

  • the fundamentals principle of Crisis communication preparedness.
  • exploring, outlining and discovering the fundamentals of media management, spokesperson preparedness.
  • an interactive experience via a practical and effective communication techniques that is applicable in almost any media interaction.
Workshop Objectives

To prepare key spokesperson to manage issues/crisis which can take place on the ground during service.

  • The purpose of this training will be to provide guidance in alignment with international best practice and standards, namely: BS 11200:2014 and the Good Business Practice
  • Provide clarity on roles and responsibilities among the Victims and NOK management.
Workshop Agenda

Day 1: Media Handling Workshop During Crisis

  • Crisis communications and media management basics in accordance with British Standard (BS) 11200:2014
  • Understanding the basic principles of being a Media Spokesperson
  • Practice sessions on Key Messages, Identifying Action Items
  • Basics on how to be a good Media Spokesperson

Day 2: Media Handling Workshop During Crisis

  • Understand how the Media works and be able to manage their questioning techniques.
  • Understanding the power of social media, the different types of Social Media norms and culture
  • Managing viral issues and fake news
  • Practise session as a Media Spokesperson

Who Should Attend?
Senior Management, Crisis Communication Team, BC/DR Coordinators, Business Unit Heads, Crisis Management and Support Team, Facility Team, Emergency Response Team, HR Department and Unit Heads, Head Of Department, Risk Personnel

For more information about the above course offerings, please contact us at +603-2116 5759 / +6014 6210982 or write to

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