Crisis communication plays an important role in any disasters and catastrophic events, from the initial response to the eventual lock down, denial of access, product recall etc and apprehension. While acts of violence are unfortunately increasing in frequency, preparation, planning, and swift response can mitigate loss. What best practices can we do to mitigate the impact of an event should it strike?

This training highlights on how efforts should be taken by a company / entity to communicate with the media, public and stakeholders when an unexpected event occurs that could have a negative impact on the entity / company’s reputation.

The crisis communications plan is developed collaboratively with the company / entity’s public information and internal information resources where they exist to ensure consistency of the entity’s communications. The plan will address the need for effective and timely communication between the organization / entity and all the stakeholders impacted by an event or involved during the response and recovery efforts.